Approved Industry Standards
Below are all of the approved industry standards created by the BSA Digital Commerce Council.
Print Cartridge Standard and Defining a Manufactured Cartridge Standard
Audience: Manufacturers, wholesalers, 3PVs, buying groups and all resellers who sell these types of products online.
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Synchronization of Image Standard
Audience: Manufacturers, wholesalers, 3PVs, buying groups and dealers who can leverage images to market products and services on your own sites, through digital marketing and through social media.
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Infographic Standard
Audience: Manufacturers, wholesalers, 3PVs, buying groups and dealers who can leverage infographics to market products and services on your own sites, through digital marketing and through social media.
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Brand Guideline and Standard
Audience: Non-brand owners including: Wholesalers, Manufacturer Representatives, Product Information Management and Distribution Teams.
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Video Standard
Audience: Manufacturers producing video as well as 3PV’s, Wholesalers and resellers making video content a part of their overall strategy.
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Color Attribute Filtering Standard
Audience: 3PVs, ECI and others, and Dealers managing their own site. Also mass retailer, etailer and office superstore sites.
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SKU Relationship Standard
Audience: Manufacturers, when identifying their cross-sell and up-sell items for each SKU carried at wholesalers, will enable this related data to flow through to 3PVs and dealers using wholesaler content. Retailers and office superstores that support the upload of related SKUs will also benefit by accepting and loading this content from manufacturers.
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Keywords Best Practices Standard
Audience: Manufacturers, wholesalers, 3PVs, buying groups and dealers who leverage search, SEO, SEM to market products and services through leading search engines (Google, Yahoo, Bing) and on their own sites.
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Banner Ad Guideline
Audience: Manufacturers in partnership with wholesalers, 3PVs, buying groups, retailers and office superstores, can leverage banner ad availability and plan for campaigns that raise awareness and boost sales.
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Naming Convention Standard
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Mobile Code Standard
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Photography Standard
Audience: Manufacturers, wholesalers, 3PVs, buying groups and dealers who can leverage images to market products and services.
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BSA Standards Comments
If you have any comments or recommendations on current or future standards, best practices or guidelines, please submit comments below.
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