Lost in the Shuffle - Understanding and Using Marketplaces

Steve White
Vice President, Publicis.Sapient, West Regional Business Lead, SapientRazorfish

Steve is a digital agency veteran, entrepreneur and executive within Publicis.Sapient's Retail Practice. He specializes in helping clients navigate Digital Business Transformation via comprehensive commerce strategies, IT Modernization, Data/AI and explorations around the store of the future for accounts such as Starbucks, Costco, Sephora, Walmart, and Nike. Steve is a council member of the National Retail Federation, media contributor and frequent speaker.

What Can LinkedIn Do for Your Brand?

Brian Tietje
Global Client Director, LinkedIn

Brian Tietje has over 20 years of experience launching new, innovative platforms. At LinkedIn, he was active employee #50, being the first remote person. Over the last 10+ years he has helped launch new markets and products. Always maintaining a passion to educate their members and the companies they do business with to maximize returns. Tietje is passionate about helping the people in his life personally and professionally. His role on the Connected Enterprise team is to steer account strategy and maintain executive relationships with Global Clients.

Wholesale Changes: The Likely Next Steps for an Industry in Flux

Chris Hodson
Senior Research Analyst in Consumer and Ecommerce, Edgewater Research

Chris Hodson is a Senior Research Analyst in Consumer and Ecommerce for Edgewater Research. Chris has spent 11 years covering a wide range of companies in the specialty retail landscape and the ecommerce space for Cleveland Research Company including areas such automotive aftermarket, consumer electronics, footwear, health & beauty, home goods & furnishings, office supply, recreation & power sports and sporting goods sectors.  Prior to joining Cleveland Research, Chris served as a Financial Advisor within the Retirement Benefits Group of AXA Equitable where he implemented and managed qualified retirement plans for individuals serving in the public sector as well as those employed by various charitable and non-profit organizations. Chris is a 2005 graduate of Ashland University with a dual major in Communication and Finance.


Want More GSA Business? Holding Your Own GSA Contract May Not Be the Best Plan!

Mike Tucker
President and CEO, National Office Products Alliance (NOPA)

Mike Tucker serves as the President & CEO of NOPA. Prior to this role in NOPA, he served on IOPFDA's Board of Directors while working as president/owner of George W. Allen / EZ Print Supplies. During that time, Mike was also actively involved on the NOPA Government Advocacy Committee and has testified before Congress on several occasions.

Early in Mike’s career he began focusing his efforts on sales and marketing to the federal government. He negotiated contracts and managed federal sales teams for all of the companies we worked with. Mike has negotiated national purchase agreements with numerous federal agencies for everything from supplies and furniture to copiers, packaging and coffee.
He was also the founder of GoverNet. A network of 92 independent dealers strategically located in key federal markets around the country, unified and managed under a GSA contract held by George Allen Co.

Town Hall: Facilitator

Janet Collins
Partner, TurningPoint Strategy

Janet Collins is an accomplished executive and strategic advisor to the industry, helping leadership teams get unstuck and get moving with clarity and alignment.  She’s a leader who has been in your shoes as former president of GMi companies where she transformed the brand, the culture and the performance.  Janet believes in strategic thinking, challenging the norms, and taking action.  Janet has over 30 years of strategy and business experience including 10 years as an independent strategy consultant.  Prior to GMi Companies, Janet held Vice President of Marketing positions at WorkflowOne, Synchrony Communications, and LexisNexis.  Janet received a Bachelor of Science degree in Business (Marketing) from Miami University.

Retailer Content Creation: An Enterprise Approach

James Snell

Director of Product Management, GfK Etilize Inc.

James has been providing ecommerce solutions to Retailers, Distributors and Manufacturers for more than 15 years. In his current role as the Director of Product Management, he has successfully delivered multiple solutions that provide Manufacturers direct access to the structured (attributes) and unstructured (A+ content) content that is being consumed by the channel.  His focus on the efficient management of product content has helped companies reduce the overhead and complexity needed to manage, enhance and syndicate the data that drives their online sales. 

Retailer Content Creation: An Enterprise Approach 

Lloyd Wood
Enterprise Solutions, GFK Etilize Inc.

Lloyd provides enterprise product ecommerce data solutions for manufacturers, distributors and retailers.  For the last 8 years he has been providing GfK/Etilize product data syndication solutions to channel partners including channel analytics, content score cards, product finders, guided navigation, in addition to solutions to ensure that all product data is available to channel partners in an optimized format. Lloyd is based in Delaware with global responsibilities.


For more information about the BSA Annual Forum schedule, visit here.